ValueText app provides a drastic advantage in lead closing by using SMS follow-ups, aids in improving communication with the customers, and helps in getting better attention from their Leads and Customers. One such brilliant app that I have come across is ValueText SMS app available on the Salesforce AppExchange. Salesforce’s sales cloud or service cloud doesn’t have an inbuilt feature of SMS to connect with their contacts and this is where third-party tools or apps come into the picture for you to be able to use SMS as a communication medium in Salesforce. SMS has a 100% chance of reaching the customers compared to an email which often has to go through a lot of spam filters before reaching the customers. If this blog post helped you, feel free to let me know your thoughts in comments.SMS is a great way for companies to connect to their customers or leads and should be included in all communication strategies be it Sales, Service or Marketing. Once all setup is done, open Sales or Service console, change presence status of Omni channel to be available for messaging and start providing world class service to your customer. Next step is just like any other service channel, add contact center users in Queue and assign presence status to their profile or permission set. Once case is created, Salesforce would take some time to add phone number and activate it for use. Upload LOA to enable phone number for SMS Refer this link to know more about what is LOA and what information needed by Salesforce to add phone number. Select new Channel in Digital Experienceĭepending on which country you are setting up SMS, you may need Letter of Authorization (LOA) or not. Now, click on New Channel and select SMS Text Messaging. How to setup SMS in Digital Engagement – Salesforce Service Cloudįirst step is to navigate to Setup | Feature Settings | Service | Messaging Settings and enable Messaging. If you are video person, go ahead skip this post and watch below video. However, like most Salesforce products, Live Message is scheduled to be retired in an effort to give a single omni channel experience to customer reps for all digital channels, which in my opinion is a welcome move.Įnough of background, let’s dive into how do we set up SMS in digital experience. Live Message product in Salesforce was part of heywire acquisition in 2016. That brings us to our blog post title, how can we use SMS in Salesforce to enable customers to reach out via text message? Today, we have lots of options like AppExchange products, Live Message and then there is the new kid on the ground – Digital Engagement. They don’t need to be on call for 30 mins or 1 hour to get issues resolved. Customers can do multi-tasking while using all these channels. The few options which are left are Social media, Live chat, or SMS. Phone & emails are out because of some reasons mentioned above. So, what point I’m trying to make here? I’m indirectly talking about channels and ways customers can try to connect to the company if they face issues. The email could be another option, but spammers, marketers they have flooded our email box and to be honest, I hate opening my emails, there are tons of unread email every day. So, if you are a customer and you have some issue, what are some of the options that you would like to use to contact companies? Phone calls are great but the problem is its real-time communication and you need to be on call with a customer representative and cannot do multi-tasking. If I ask you a question, which technology gadget you cannot live with ? That’s your mobile phone and it is pretty much possible that you are reading this blog post right now on your mobile device. It’s not only about trillion-dollar companies, but also medium and small businesses, if they want to succeed in this comparative market, they need to make sure customer service is at the heart of their business. Amazon, Apple, Google, etc all trillion-dollar companies, what do they have in common? Their obsession for customer service & keeping customers at the center of your business.
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